Overview
Betano is the flagship sports betting and gaming brand of Kaizen Gaming, which runs it in a number of countries. It arrived in the UK in 2024 through a partnership with BVGroup, the group behind BetVictor.
In Great Britain the service is provided by BV Gaming Limited, a Gibraltar-based company that holds the Gambling Commission remote licence. The Commission's register lists betano.co.uk as a white-label domain under that licence, and the same company also operates BetVictor and several other brands.
The sportsbook is built around football, horse racing and other mainstream sports, with in-play betting and a Bet Builder, while the Betano apps also include casino, live casino and slots.
Key features
In-play betting
Markets on many events stay open once play starts, with odds updated as the action unfolds.
Bet Builder
Combines several selections from the same event into a single bet.
Football coverage
The Premier League and other European leagues, plus the major international tournaments.
UK and Irish horse racing
The major meetings, including festival feature races, with win, each-way and forecast bets.
Best Odds Guaranteed
Listed for UK and Irish horse racing; Betano's terms decide which bets qualify.
US sports
NBA, NHL and MLB markets alongside UK and European sport.
iOS and Android apps
The sportsbook, live casino and slots in one app, published by BV Gaming.
Sports & betting markets
Betano's sportsbook covers football from the Premier League and other European leagues, horse racing, tennis, golf and boxing, together with US sports including the NBA, NHL and MLB.
Markets can be backed before an event and, on many events, in-play once it has started. A Bet Builder lets selections from the same event be combined into one bet.
Alongside the sportsbook, Betano offers casino games, live casino tables and slots, which sit in the same apps.
Football betting
Betano's football coverage runs from the Premier League and other European leagues to the major international tournaments.
Matches can be bet on before kick-off and in-play, with odds that update as the game goes on.
Bet Builder combines several selections from one match into a single bet, and every selection has to win for the bet to pay out.
Horse racing
Betano covers the major UK and Irish meetings, including feature races at the big festivals such as Cheltenham, with win, each-way and forecast bets among the options.
It lists Best Odds Guaranteed on UK and Irish racing: when a qualifying bet is struck at a fixed price and the starting price turns out bigger, the bet is paid at the bigger price. Betano's terms set out which bets qualify.
Its app listing also mentions live streaming of racing.
Live betting
In-play betting keeps markets open after an event has started, with odds updated as play develops, so bets can be placed on football and other sports while they are in progress.
Betano's UK app listings also advertise live streaming for selected sporting events. Availability and any viewing conditions depend on the event and Betano's current terms.
Mobile app
Betano Sports Bets & Casino is available for iPhone and iPad from the App Store, and Betano Sports Betting & Casino for Android devices from Google Play. Both are published by BV Gaming Limited, the licensed operator.
The apps bring the sportsbook, in-play betting, Bet Builder and live streaming together with casino, live casino and slots. Both store listings carry an 18+ rating.
Safer gambling
Kaizen Gaming, which owns Betano, says players can set deposit, loss and wagering limits from their account settings, use session and time-management tools, and take a time-out or self-exclude.
In Great Britain, Gambling Commission rules require online operators such as BV Gaming to offer deposit limits and to take part in GAMSTOP, the national scheme that lets a person self-exclude from online gambling operators licensed in Great Britain with one request. Once someone has self-excluded, the business must take reasonable steps to stop them gambling.
Frequently asked questions
Who runs Betano in Great Britain?
BV Gaming Limited, a Gibraltar-based company that holds a Gambling Commission remote licence, account number 39576. Betano is owned by Kaizen Gaming, and the Commission's register lists betano.co.uk as a white-label domain under BV Gaming's licence. BV Gaming also runs BetVictor.
Does Betano have a Bet Builder?
Yes. Betano's apps include a Bet Builder, which combines several selections from the same event into one bet that wins only if every selection does.
Does Betano cover UK and Irish horse racing?
Yes. It covers the major UK and Irish meetings with win, each-way and forecast bets, and lists Best Odds Guaranteed on UK and Irish racing, subject to its terms.
Is there a Betano app?
Yes. Betano Sports Bets & Casino is on the App Store for iPhone and iPad, and Betano Sports Betting & Casino is on Google Play for Android. Both are published by BV Gaming Limited.
What safer-gambling tools does Betano offer?
Kaizen Gaming says Betano players can set deposit, loss and wagering limits, use time-management tools, and take a time-out or self-exclude. In Great Britain, Betano's operator must also offer deposit limits and take part in GAMSTOP, the national online self-exclusion scheme.