Editorial methodology
How Edgeform puts together the odds, market figures and bookmaker information on this site, and what those figures can and can’t tell you.
Odds comparison
Edgeform compares pre-match odds for the result of football matches (home win, draw or away win) from a set of UK bookmakers that Edgeform chooses. The prices come from a third-party odds data provider; we show them as received, in decimal or converted to fractional, and never edit them.
Prices are refreshed on a schedule that depends on how soon matches kick off: for matches starting within a day, roughly every ten minutes, and less often further ahead. When our data allowance runs low, updates can be less frequent. Every odds page says when its prices were last updated, and says so when they may be delayed. Odds change quickly and a bookmaker may withdraw a price at any time, so always check the price on the bookmaker’s own site before you bet.
The best price
The best price for an outcome is the highest price among the bookmakers shown for that match. When several bookmakers offer the same best price, they are all marked as joint best. It is the best among the bookmakers Edgeform covers, not necessarily across every bookmaker in the UK, and no bookmaker can pay to be marked as best.
The market median and market movers
The market median for an outcome is the middle value of the sportsbooks’ prices for it. It is a statistical reference, not a price you can bet at. Market movers shows the outcomes whose median has moved most over the last 24 hours, only where enough bookmakers priced the match for the figure to be meaningful. Market movers explains the method in full.
Price history and past matches
Edgeform records the prices it receives before kick-off. A match’s price history shows those recorded prices over time; the first and last recorded prices are the first and last Edgeform captured, not a bookmaker’s official opening or closing odds. If a match wasn’t listed by our data provider for a while, the history shows a gap rather than guessing. We check the recorded data for problems such as duplicate fixtures or missing captures, and we don’t silently change or delete historical records.
Bookmaker profiles
Bookmaker profiles are factual information, not reviews. Each one describes who runs the bookmaker, its licence, the sports and markets it offers, its apps and its safer gambling tools, checked against sources such as the operator’s own website and the UK Gambling Commission’s public register. Every profile shows the date its facts were last reviewed. Profiles don’t include ratings, scores, rankings, bonuses or offers.
The home page lists bookmakers alphabetically. The bookmakers page and a match’s full list of prices show them in an order Edgeform sets; that order isn’t a ranking and never changes the prices shown or which price is marked as best.
Independence
Edgeform may earn a commission from affiliate links to some bookmakers (see how we make money). Commercial relationships don’t change the odds we show, how the best price or the market median is worked out, or what a profile says. When we call Edgeform independent, we mean that every bookmaker’s prices are compared in the same way.
Corrections
If you think something on Edgeform is wrong, please tell us. We look into every report and correct anything we find to be wrong; a corrected profile shows its new review date.
Last updated 5 November 2026.