How we make money
Edgeform compares odds from UK bookmakers. We’re not a bookmaker: you can’t bet on Edgeform, and we don’t take bets or hold money.
Affiliate links
Some of our links to bookmakers are affiliate links. If you follow one and then open an account, deposit or bet with that bookmaker, the bookmaker may pay Edgeform a commission or another fee. What counts, and how much we’re paid, depends on our agreement with each bookmaker.
How to spot them
Every affiliate link is marked Ad. They’re the “Visit” links beside a bookmaker’s prices: in a match’s full list of bookmaker prices on the odds board, and in “All bookmaker prices” on a match’s own page.
Not every bookmaker we show has a commercial relationship with Edgeform. A bookmaker without an Ad link is shown for comparison only.
What affiliate links don’t change
- The odds. Prices come from our odds data provider. We show them as we receive them (in decimal, or converted to fractional if you prefer), we don’t edit them, and a commercial relationship can’t change them.
- The best price. The best price for each outcome is the highest price among the bookmakers shown, worked out from those odds. If several bookmakers offer the same best price, they’re all shown as joint best. A bookmaker can’t pay to be marked as the best price.
Edgeform decides which UK bookmakers the odds board includes, so the best price is the best among those bookmakers, not necessarily across every bookmaker in the UK.
Within a match’s full list, bookmakers appear in an order Edgeform sets. That order may change and may take our commercial relationships into account, but it never changes the prices shown or which price is marked as best.
When we call Edgeform an independent comparison, we mean that every bookmaker’s prices are compared in the same way. It doesn’t mean we have no commercial relationships.
Check before you bet
Odds change quickly and may have moved since we last updated them. Always check the price, terms and eligibility on the bookmaker’s own site before you bet. Each bookmaker sets its own terms, including who can open an account.
What we record
When you follow a bookmaker link, Edgeform records which bookmaker it was and where on our site the link was, so we can count how often our links are used. Edgeform’s record doesn’t include your name, email address, IP address or anything else that identifies you, and Edgeform doesn’t set cookies. Our hosting provider’s technical logs of the request can include details such as your IP address; our privacy page explains this. The bookmaker, and any affiliate network it uses, may set its own cookies and collect information under its own privacy policy.
18+ and safer gambling
Gambling is only for adults aged 18 and over. Gambling can be addictive: set limits, and stop if it stops being fun.
For free, confidential support, call the National Gambling Helpline on 0808 8020 133, 24 hours a day. It’s run by GamCare. You can block gambling sites licensed in Great Britain with GAMSTOP, and the NHS has more help.
Last updated 28 September 2026.