Privacy

Privacy

What happens to your information when you use Edgeform UK, in plain English. Where technical details matter, they’re in sections you can open.

Who is responsible for your information

In this notice, “Edgeform”, “we” and “us” mean the operator of the Edgeform website, which decides how the information described here is used. For any question about your information, or to use your rights, email us at info@edgeformodds.com or use our contact page.

In short

You can use Edgeform without giving us your name or email address, and without an account.
Cloudflare, which hosts Edgeform, receives the technical details every website receives, such as your IP address, to deliver and protect the site.
If you write to us, we use what you send only to reply.
Saved matches, your bets and your odds-format setting stay in your browser. They aren’t sent to Edgeform.
We don’t use analytics, advertising or social-media trackers, we don’t send marketing, and we don’t sell information.

Not switched on yet: accounts. The section about them explains how they will work once they are. Until then, Edgeform sets no cookies of its own.

When you visit Edgeform

Edgeform runs on Cloudflare, which hosts the site and protects it from attacks. To deliver any page, Cloudflare’s network receives the technical details your browser sends with each request, including your IP address, the address of the page and your browser type. Cloudflare handles this under its own privacy policy.

Cloudflare also keeps short-lived technical logs of requests to Edgeform, so we can find and fix errors. They are deleted automatically after up to seven days.

Technical details: what the logs contain

When a request reaches Edgeform’s own server code (loading odds for the board, or following a bookmaker link), Cloudflare keeps a technical log of it so we can find errors and check the service is working. These logs are kept for a limited time and can include details of the request such as its headers, which may include your IP address and browser type. The part of a web address after “?” is removed from them. Edgeform’s own code doesn’t add your IP address, browser details or any other identifying information to these logs. They are currently kept for up to seven days and then deleted automatically.

When you follow a bookmaker link

Edgeform records that the link was used: which bookmaker, the market, where on our site the link was, whether it was a visit or an automated link check, and the result. This record doesn’t contain your IP address, browser details, cookies or anything else that identifies you.

Your browser then goes to the bookmaker’s site, sometimes through an affiliate network. Your browser tells them you came from Edgeform’s website, but not which page. From then on, the bookmaker and any affiliate network may collect information and set cookies under their own privacy policies. How we make money explains our affiliate links.

Cookies and what your browser stores

Edgeform sets cookies only if you choose to sign in to an account. If you don’t, it sets none. Cloudflare may set its own security cookies in some cases, for example to check that traffic isn’t automated.

Edgeform also asks your browser to remember a few things for you, and they stay on your device:

whether you prefer fractional or decimal odds;
matches you save and bets you add, described below.

The competition, date and bookmaker you choose on the odds board are kept in the page’s web address, so you can bookmark or share a view. They aren’t stored anywhere else.

Technical details: the sign-in cookies and browser storage

If you sign in, Edgeform sets these two cookies. They are strictly necessary: they are how a sign-in works, so they aren’t used for advertising, analytics or tracking.

__Host-ef_signin: set when you ask for a sign-in code. It ties the code to the browser that asked for it, so a code can only be used in that browser. It lasts 15 minutes (the code itself works once and expires after 10 minutes), and is removed as soon as you sign in.
__Host-ef_session: set when you enter the code correctly. It keeps you signed in on this browser. It is kept for up to 180 days, but a session that isn’t used for 30 days ends sooner, and Edgeform ends it when you sign out. You can sign out of this browser, or of every browser, at any time.

Both are random values that don’t contain your email address or anything about you. Edgeform keeps only a one-way fingerprint of them, so the stored copy can’t be used to sign in. Both are sent only to Edgeform over a secure connection (Secure), can’t be read by scripts on the page (HttpOnly), aren’t sent with requests from other sites (SameSite=Strict), and belong to this exact website only (the __Host- prefix, with no domain set).

Edgeform stores one setting in your browser’s local storage: whether you prefer fractional or decimal odds (saved as edgeform.oddsFormat), so the site remembers your choice. It stays in your browser and isn’t sent to us. You can remove it by clearing this site’s data in your browser.

Saved matches and bets are kept in your browser’s IndexedDB storage, in a database called edgeform-user.

Saved matches

If you use Save match on a match page, Edgeform remembers that match in your browser, so it can be listed on Saved matches. You don’t need an account. For each match it keeps the teams, the competition, the kick-off time, the address of its match page and when you saved it: no odds, bets or personal details.

Nothing is stored until you save a match.
It stays in this browser on this device. This feature doesn’t send it to Edgeform’s servers, and your other devices and browsers won’t have it.
You can remove a match with Remove on Saved matches, or by pressing Save match again on its match page. Remove all saved matches, on Saved matches, removes every saved match once you confirm; it doesn’t remove the technical record below. Clearing this site’s data in your browser removes all of them, and that record.
Browsers don’t guarantee to keep it: a private window may not keep it after you close it, and a browser can clear a site’s storage itself, for example when the device is short of space.
To show whether a saved match is still listed, the Saved matches page loads Edgeform’s current odds, the same request the odds board makes. That request doesn’t include your saved matches.

Technical details: the storage’s own record

When this storage is first created, Edgeform also keeps a small technical record in the same IndexedDB database. It describes the database’s format, so the site can check it, and says when the database was created. It isn’t a saved match and doesn’t need an account. It can stay after you’ve removed your saved matches, and clearing this site’s data removes it. Like your saved matches, it’s kept in this browser, and this feature doesn’t send it to Edgeform.

Bet tracker

If you use the Bet tracker, Edgeform keeps the bets you add in your browser, in the same storage as saved matches. You don’t need an account. For each bet it keeps what you enter: the match (one Edgeform lists, with its teams, competition, kick-off and the address of its match page, or your own description of it), your selection, the bookmaker, the odds, the stake and when you placed it; the result you record, with the amount returned for a win; when you added and last changed it; and a history of the corrections you make to its details.

Nothing is stored until you save a bet or restore bets from a file. If the storage doesn’t exist yet, saving your first bet (or restoring bets) creates it, with the technical record described above.
Your bets are stored in this browser and are not synced between devices. This feature doesn’t send them to Edgeform’s servers.
You can delete a bet with Delete on the Bet tracker, once you confirm. Clearing this site’s data in your browser removes all of them.
Download my bets saves a copy of your bets as a file on your device. It isn’t sent to Edgeform.
Restore my bets reads a Download my bets file that you choose, in this browser, and adds the bets in it that aren’t already here. The file isn’t uploaded or sent to Edgeform, and nothing from it is kept except the bets it adds. Bets already here are never changed or replaced.
Browsers don’t guarantee to keep your bets either: a private window may not keep them after you close it, and a browser can clear a site’s storage itself.
To offer matches and bookmakers to choose from, the form for adding a bet loads Edgeform’s current odds, the same request the odds board makes, and reads your saved matches in this browser. That request doesn’t include your bets.

Contact form and email

If you send us a message through our contact page, we receive your name, your email address, the subject and your message. We use them only to read and reply to your message.

Your message is sent to Edgeform’s inbox by email, through Cloudflare’s email service, and isn’t stored in Edgeform’s databases. Cloudflare keeps a record of the email’s delivery under its own privacy policy. To protect the form from abuse, it limits how many messages can be sent from one internet connection; your IP address is used for that check but isn’t added to your message or kept by Edgeform.

The form is also protected by Cloudflare Turnstile, a check that a person, not an automated program, is sending the message. It usually needs nothing from you.

Technical details: Cloudflare Turnstile and the form’s logs

When the form is open, the contact page also uses Cloudflare Turnstile to check that a person, not an automated program, is sending the message. Your browser loads Turnstile from Cloudflare (challenges.cloudflare.com), and Turnstile processes technical information about your browser, device and connection, including your IP address, to make that check. When you send a message, Edgeform’s server asks Cloudflare to confirm the check, passing on the result Turnstile gave your browser and your IP address. Edgeform doesn’t keep either. Cloudflare handles this information under its own privacy policy. Turnstile isn’t loaded on any other page, or while the form is closed.

The contact form’s own log entries record only that a message was sent or refused, and why (for example, a failed check), never your name, email address or message. The technical logs described above also cover these requests.

You can also email us at info@edgeformodds.com. Your email then reaches our inbox in the usual way and isn’t processed by the contact form.

Accounts

Not available yet. Accounts are switched off: no one can create one, and Edgeform holds no account information. This section explains what will happen once they’re switched on.

An account is optional, and nothing on Edgeform needs one. You sign in with a code we email you; there is no password. If you sign in, Edgeform keeps your email address (encrypted), where you’re signed in, and a record of security events, as described below.

How accounts will work: what is kept, and for how long

If you sign in, Edgeform keeps:

your email address, encrypted, and a keyed fingerprint of it so we can find your account when you sign in again;
when your account was created;
for each browser where you’re signed in: a short label such as “Safari on macOS”, worked out from your browser’s description when you sign in, and when you signed in and were last active. Edgeform doesn’t store your IP address or your browser’s full description;
a record of security events on your account: when it was created, each sign-in and sign-out, each time a browser was signed out remotely, each time you confirmed it’s you with a code, and each download of your data, with the browser’s short label. It helps keep the account secure.

While you ask for a code, Edgeform keeps your address encrypted with that request, and the code only as a keyed fingerprint. Sign-in emails are sent through Cloudflare. Your saved matches and bets aren’t sent to your account: they stay in your browser, as described above.

You can see where you’re signed in, and sign out of one browser or all of them, on Your account.

On the same page you can download everything your account holds, as a file (up to 5 times a day), and delete your account. To delete it, we first email you a code to confirm it’s you. Deleting signs every browser out and removes your email address from the account at once, so the address can no longer sign in to it. Everything else in the account is removed, usually within a day; a very large account can take a few days. We keep only a receipt of the deletion, for 12 months: a random account number and the dates, never your address. We also email you to confirm the request.

How long the rest is kept:

a request for a code: removed a day after the code expires;
a browser’s sign-in: ends after 30 days without use, and after 180 days at most;
security events: 12 months;
the account itself: until you delete it.

Cloudflare keeps restore points of the account database for 30 days, so a deleted account can still be found in them until they expire. They are used only to recover from a fault.

What we don’t do

Our pages don’t use analytics, advertising or social-media trackers, and don’t load scripts, fonts or images from other websites. The one exception is Cloudflare Turnstile on our contact page, described above.
Site search runs in your browser: what you type isn’t sent to us.
Your browser never contacts our odds data provider. Our servers fetch odds on a schedule, and nothing about you is sent to the provider.
Edgeform’s databases hold odds, site settings (such as bookmakers, competitions and links) and a record of changes made by Edgeform staff. They don’t hold information about visitors.

Bookmakers and the support services we link to, such as GamCare, GAMSTOP and the NHS, have their own privacy policies.

Why we use information, and our lawful bases

UK data protection law requires a lawful basis for each use of personal information. These are ours:

Delivering and protecting the website (hosting, technical logs, and the contact form’s limit on messages and Turnstile check): our legitimate interests in running a website that works, is secure and isn’t abused.
Replying to you (messages through the contact form or by email): our legitimate interests in answering the questions, corrections and feedback people send us.
Providing an account, if you choose to create one: to provide the account you ask for. The two sign-in cookies are strictly necessary for it, so they don’t need your consent.

Saved matches, your bets and your odds-format setting are kept by your browser for you, and Edgeform doesn’t receive them. You can object to any use based on our legitimate interests, as described under Your rights.

How long information is kept

Technical logs, including the record of bookmaker links: up to seven days, then deleted automatically.
Contact form messages and emails to us: Edgeform’s own systems don’t store them. They are kept in our inbox only for as long as we need them to deal with your message and any follow-up, and then deleted.
Accounts (not available yet): as described under Accounts.
Saved matches, bets and your odds-format setting: in your browser until you remove them or clear this site’s data.
Information Cloudflare keeps for its own services, such as the delivery record of an email or a Turnstile check: under Cloudflare’s own privacy policy.

Cloudflare hosts and protects Edgeform and runs its code, databases and logs. It also sends contact form messages to our inbox and provides Turnstile. Its privacy policy explains how it handles information.
Our email provider keeps the inbox that receives your messages.
Bookmakers and affiliate networks receive information only when you follow a link to them, and then under their own privacy policies, as described above.
Our odds data provider receives nothing about you.

We don’t sell information or share it for advertising. We may disclose information if the law requires it.

Information processed outside the UK

Cloudflare is based in the United States and runs a global network, so information about your visit may be processed in other countries, including the United States. Our email provider may also process emails outside the UK. Cloudflare’s data processing terms describe the safeguards it applies to such transfers.

How information is protected

Edgeform is served only over secure connections (HTTPS): a request without one is redirected.
Our pages run code only from Edgeform itself (and, on the contact page, Turnstile from Cloudflare), and the browser is told to block anything else.
The contact form accepts messages only from Edgeform’s own pages, limits how many can be sent, checks each one with Turnstile, and never records what you write in our logs.
If you create an account, your email address is stored encrypted, and sign-in codes and cookies are stored only as one-way fingerprints.
Edgeform’s administration area is protected by Cloudflare Access.

Marketing

We don’t send marketing emails or newsletters, and we don’t use your information for advertising. If you write to us, we use your email address only to reply.

Children

Edgeform is for adults aged 18 and over in the UK. It isn’t intended for anyone under 18.

Your rights

Under UK data protection law you have rights over your personal information, including the right to ask for a copy of it, to have it corrected or deleted, and to object to or restrict how it’s used. You also have the right to object at any time to a use based on our legitimate interests. To use any of these rights, email us at info@edgeformodds.com or use our contact page. We’ll reply within one month, as the law usually requires, and we may ask you to confirm who you are first. Information kept only in your browser isn’t available to us, but you can remove it yourself at any time. If you’re signed in to an account, you can also download or delete your account’s information yourself on Your account.

If you’re unhappy with how we’ve handled your information, you can complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator, at ico.org.uk.

Changes to this notice

We’ll update this page whenever how Edgeform uses information changes. The date below shows when it last changed.

Last updated 6 November 2026.

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