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Bookmaker profile

Betfred

Family-owned British bookmaker founded in Salford in 1967, with a network of betting shops in Great Britain and an online sportsbook, casino and app covering football, horse racing and other sports.

Facts reviewed:

Overview

Betfred traces its roots to 1967, when brothers Fred and Peter Done opened their first betting shop in Salford. The business took the Betfred name in 2004, when it also started taking bets online, and it is still family-owned.

Today Betfred has a network of betting shops in Great Britain alongside its website and app, which offer sports betting, casino, live casino, games and bingo. Its online gambling in Great Britain is provided by Petfre (Gibraltar) Limited under a Gambling Commission remote licence, while the shops are licensed separately to Done Brothers (Cash Betting) Limited.

The sportsbook is built mainly around football and horse racing, each with its own set of tools, while in-play betting and Cash Out run across the wider range of sports.

Key features

  • Bet Builder

    Combines selections from different markets in one football match, such as goals, corners and cards, into a single bet.

  • Multi-Match Bet Builder

    Joins Bet Builders from several football matches into one bet.

  • Sub Switch

    Moves a qualifying player selection to the substitute if the chosen player is taken off. Terms apply.

  • In-play betting and Cash Out

    Many events can be backed after they start, and eligible bets can be settled early where Cash Out is available.

  • Racing Post Spotlight and Key Stats

    Racing Post insight and statistics for UK and Irish horse racing and greyhound racing.

  • Best Odds Guaranteed and Extra Places

    Horse racing concessions, each with its own qualifying terms.

  • iOS and Android app

    One app for the sportsbook, casino, live casino, games and bingo.

Sports & betting markets

Betfred says its sportsbook has thousands of markets across 21 sports. Football and horse racing have the most dedicated tools, and the range also includes greyhound racing, tennis, golf, cricket, darts, snooker, rugby, boxing and UFC, Formula 1, and US sports such as American football and basketball.

Alongside match and race markets there are outright markets on league and tournament winners, and ante-post betting on major races. Many events can also be backed in-play once they start.

Betfred also offers virtual sports: computer-generated races and matches run on a fixed schedule rather than real fixtures.

Football betting

Pre-match football markets cover results, goals, goalscorers, corners and cards for leagues and competitions around the world, and in-play markets continue once a match is under way.

Bet Builder puts several selections from one match into a single bet, for example a result, a goalscorer and a corners line, and every part has to win for the bet to win. Multi-Match Bet Builder combines Bet Builders from different matches, so each extra match is another condition the bet depends on.

Sub Switch covers qualifying player-based selections in a Bet Builder or a single bet. If the chosen player is substituted, the selection moves to the player who comes on. Only qualifying player markets are included, and terms apply.

Racing Post data also covers football, including information and predicted line-ups for a range of leagues and competitions.

Horse racing

Horse racing is the other centre of the sportsbook, with daily coverage of UK and Irish meetings, ante-post markets on major races, and greyhound racing alongside.

Racing Post Spotlight and Key Stats bring Racing Post insight and statistics into the racecards. Betfred says this Racing Post data covers all UK and Irish horse racing and greyhound racing.

Betfred offers Best Odds Guaranteed on horse racing every day. Under this concession a qualifying bet taken at a fixed price is settled at the starting price if that turns out bigger, and Betfred's terms set out which races and bets qualify.

On selected UK and Irish races Betfred also offers Extra Places, paying each-way bets on more finishing positions than the race's standard place terms.

Live betting

In-play markets open on many events once they have started, including football, cricket, snooker and basketball, with prices that change as the event goes on.

Cash Out allows an eligible bet to be settled early, before the event has finished, for the amount offered at that time. Availability varies from bet to bet and can change during an event.

Mobile app

The Betfred Sports, Casino & Games app is available for iPhone and iPad from the App Store and for Android devices from Google Play. It brings the sportsbook, casino, live casino, games and bingo into one app.

The app includes the sportsbook features described above, among them Bet Builder, Multi-Match Bet Builder, in-play markets, Cash Out and Racing Post Spotlight. Both store listings carry an 18+ rating.

Safer gambling

Betfred says it offers safer-gambling advice and tools online and in its shops to help customers manage the time and money they spend. Its online account tools include deposit limits, time-outs and self-exclusion.

As a Gambling Commission remote licensee, Betfred's online operator is required to take part in GAMSTOP, the free national scheme that lets a person self-exclude from online gambling operators licensed in Great Britain with a single request.

Frequently asked questions

Is Betfred licensed in Great Britain?

Yes. Betfred's online betting and gaming is provided by Petfre (Gibraltar) Limited under a Gambling Commission remote licence, account number 39544. Its betting shops are licensed to Done Brothers (Cash Betting) Limited, account number 1058. Both appear on the Commission's public register.

Does Betfred have a Bet Builder?

Yes, for football: Bet Builder for several selections within one match, and Multi-Match Bet Builder for Bet Builders across several matches.

Does Betfred offer Cash Out?

Yes. Eligible bets can be settled early for the amount offered at the time, and availability varies from bet to bet.

Does Betfred offer Best Odds Guaranteed?

Yes, on horse racing every day. Betfred's terms set out which races and bets qualify.

Is there a Betfred app?

Yes. The Betfred Sports, Casino & Games app is available from the App Store for iPhone and iPad and from Google Play for Android.

Gambling support

18+ Gambling can be addictive. If it stops being fun, free and confidential support is available.

Profiles are factual information about each bookmaker, not reviews or recommendations. Edgeform isn’t a bookmaker and doesn’t accept bets. Check the latest terms, and the operator’s licence, on the bookmaker’s own website and the UK Gambling Commission public register.

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