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Bookmaker profile

Ladbrokes

Ladbrokes is an Entain sportsbook and high-street bookmaker whose online betting in Great Britain runs through LC International Limited, with live in-play betting, Bet Builder and Racing Bet Builder, full or partial Cash Out and a 2Up & Win football market.

Facts reviewed:

Overview

Ladbrokes pairs betting shops with a sportsbook website and app. It is owned by Entain, which bought Ladbrokes Coral Group while it was still named GVC Holdings, so Coral is a sister brand and both are run online by the same company.

For customers in Great Britain, Ladbrokes accounts are provided by LC International Limited, a Gibraltar company holding Gambling Commission account 54743; its licence covers both ladbrokes.com and coral.co.uk. Retail betting under the Ladbrokes name is licensed to Ladbrokes Betting & Gaming Limited, account 1611, which gives its head office as Stratford in east London.

Its sports page highlights live in-play betting and Bet Builder, and the app adds 2Up & Win and round-the-clock virtual sports.

Key features

  • Live in-play betting

    Odds that move with the action across football, racing, tennis and more, with basketball, cricket and table tennis among the other in-play sports.

  • Bet Builder

    Put together a custom bet of your own choosing with the sportsbook's Bet Builder tool.

  • Racing Bet Builder

    Price several selections from one race together, for example the winner and the winning distance, for qualifying races in the UK and Ireland.

  • Cash Out, full or partial

    Settle all of a qualifying bet, or only part of it, at the value shown before the market is resulted, wherever Cash Out is offered.

  • Best Odds Guaranteed

    When the starting price beats the early or board price you took from 8am on race day, qualifying UK and Irish win-market bets are paid at the bigger price; Rule 4 still applies.

  • 2Up & Win

    On this football market, your bet is paid as a winner once your team goes two goals ahead, whatever the final score.

  • Virtual sports

    Non-stop virtual football, racing and motorsport events with quick results, available at any time.

Sports & betting markets

Ladbrokes' sports pages list football, horse racing, tennis, rugby, cricket, golf and US sports. Its app listings add greyhounds, basketball (NBA, NCAA and EuroLeague, with moneylines), cricket markets on total runs, player wickets and overs, darts (highest checkouts, set betting and total 180s) and table tennis. Virtual football, racing and motorsport run around the clock alongside the real events.

Football betting

Football betting covers the Premier League and Champions League along with other major leagues, with live in-play odds next to the pre-match markets, and the sportsbook's Bet Builder lets you create custom bets.

Ladbrokes' own early-payout football market is 2Up & Win: if the team you back goes two goals up, the bet is settled and paid as a winner on the spot, even if the match then ends in a draw or a defeat. It applies to bets placed on the 2Up & Win market itself.

Horse racing

Ladbrokes takes horse racing bets from a straight win single through to forecasts and superfectas, and racing is part of its in-play offer. The Racing Bet Builder combines several selections in the same race, such as the winner, a finishing position and the winning distance, into one price for qualifying races in the UK and Ireland. Greyhound racing is streamed live in the app.

Best Odds Guaranteed applies to singles and multiples on the main win market of UK and Irish races, struck at an early or board price from 8am on race day; should the starting price turn out bigger, Ladbrokes pays that instead. Ante-post and Tote bets are not covered, nor are place-only, Betting Without or derived markets; Rule 4 deductions still apply, and Ladbrokes may restrict who is eligible.

Live betting

In-play markets cover football, racing, tennis and more, and virtual sports fill the gaps between real fixtures with quick results.

With Cash Out, a qualifying bet can be settled in full or in part at the value displayed before the market is resulted, online or on mobile. It works only where the feature is offered: qualifying markets include win and each-way horse racing bets and a range of football match and goals markets.

Mobile app

The Ladbrokes Sports Betting App is on the App Store, developed by Entain with Entain Operations Limited as provider, and on Google Play, where the developer is shown as Ladbrokes Mobile Development. Both stores restrict it to adults, with 18+ on Apple's and PEGI 18 on Google's.

Safer gambling

Ladbrokes customers can put their own deposit limits in place by day, week or month. A lower limit applies at once; a higher one only takes effect after a 24-hour wait and a further confirmation.

Ladbrokes keeps these customer-set limits separate from controls it may impose after reviewing how an account is used and assessing affordability: a Deposit Cap restricts the total paid in, while a Loss Limit is measured as deposits minus withdrawals. UK customers are pointed to BeGambleAware on 0808 8020 133, and the licensee, LC International, belongs to GAMSTOP, the scheme that blocks every GB-licensed online gambling site in one step.

Frequently asked questions

Which company runs Ladbrokes' online betting?

For Great Britain, LC International Limited, Gambling Commission account 54743, based in Gibraltar. Ladbrokes shops are licensed separately to Ladbrokes Betting & Gaming Limited.

Are Ladbrokes and Coral the same company?

Both are Entain brands and share an online operator, LC International Limited, but each has its own website, app and range of features.

What is 2Up & Win?

A Ladbrokes football market that pays your bet as a winner as soon as your team leads by two goals, whatever happens afterwards.

Does Ladbrokes offer partial Cash Out?

Yes. Where Cash Out is offered on a qualifying bet, you can settle all of it or just part at the displayed value before the market is resulted.

How does Best Odds Guaranteed work at Ladbrokes?

Qualifying win-market bets on UK and Irish races, taken from 8am on race day, are paid at the starting price if it beats your price. Ante-post and Tote bets are excluded.

Gambling support

18+ Gambling can be addictive. If it stops being fun, free and confidential support is available.

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