Sky Bet

Sky Bet is the sports betting brand of Sky Betting & Gaming, which is owned by Flutter Entertainment, the group behind brands including Paddy Power, Betfair and FanDuel. Its sister gaming brands are Sky Vegas, Sky Casino, Sky Poker and Sky Bingo.

For customers in Great Britain, the sportsbook is operated by SBG Sports Limited, a company with its head office in Malta whose Gambling Commission remote betting licence, account 67370, has been active since October 2025 and covers the skybet.com domains. The gaming brands are licensed separately, through a sister company, Bonne Terre Gaming Limited.

Football and UK and Irish racing lead a range that also takes in the NFL, Formula 1, boxing, darts, cricket and tennis, and Sky Bet adds its own football tools: BuildABet, Request A Bet and Acca Freeze.

Sky Bet's app listings describe hundreds of betting markets, led by football and horse racing, with tennis, cricket, darts, boxing, the NFL and Formula 1 among the other sports. In-play betting runs every day on football, racing and almost all other sports.

Football coverage includes the Premier League and the EFL, as well as the Champions League and Europa League. Matches are open for betting both before kick-off and in-play.

Sky Bet has three football-specific tools, each limited to selected markets. With BuildABet you put several selections together and they are priced like an accumulator. Request A Bet, found on selected match pages, turns your own set of predictions for a match into one bet. Acca Freeze lets you freeze a winning leg of a qualifying accumulator, under its own terms.

Sky Bet covers UK and Irish racing with win and each-way betting. Standard each-way terms pay a quarter or a fifth of the odds on the first two, three or four places, depending on the number of runners and whether the race is a handicap. Straight, reverse and combination forecasts and straight and combination tricasts are also available.

Best Odds Guaranteed is not automatic. It applies to win and each-way bets on UK and Irish racing for customers who qualified for Sky Bet Club in the previous week, placed on the day of the race from 9am, and excludes in-running, ante-post and tote bets, among others.

Selected races offer live video through a Watch Live option on the race event. The pictures come from third parties and can be delayed.

Sky Bet runs in-play markets every day on football, horse racing and almost all other sports, and My Bets tracks each bet's status with live match statistics.

Cash Out settles an open bet early at the value currently on offer. Qualifying bets are marked in My Bets, and it can apply to singles, multiples and accumulators on sports including football, tennis and racing, before an event, in-play or between the legs of a multiple. Not every bet or market qualifies, Cash Out can be suspended or withdrawn, and a request may not succeed.

The Sky Bet app is on the App Store for iPhone and iPad and on Google Play for Android, published under the Sky Betting & Gaming name, rated 18+ and limited to customers located in the UK and Ireland.

It brings together in-play betting, BuildABet, Request A Bet, Acca Freeze and My Bets with Cash Out, and on iPhone it supports Touch ID or Face ID log-in and Apple Pay.

Sky Bet's account tools include My Profit and Loss and deposit controls: a deposit limit, or a net deposit limit that counts deposits after withdrawals, set daily, weekly or monthly. Lowering a limit takes effect at once, while raising or removing one is subject to a cooling-off period, and Sky Betting & Gaming can also apply limits of its own.

Cool-Off blocks access to Sky Bet and the group's other products for one to 30 days and cannot be ended early. Self-exclusion covers Sky Bet alone for six months to five years, or every product, permanently if chosen, and a Time Limit logs you out after a set amount of active time. For a wider block, Sky Bet points to GAMSTOP, the national scheme for excluding yourself from online gambling, which every Gambling Commission-licensed online operator must join.