Overview
Unibet's About page credits its founder, Anders Ström, with starting it to share his sports knowledge with other bettors. Unibet sits within Kindred, the online group that La Française des Jeux acquired in October 2024; in 2025 the enlarged company took the name FDJ UNITED.
Unibet's terms name the British operator as Platinum Gaming Limited, incorporated in Gibraltar with company number 114100. It holds Gambling Commission account 45322, which the register lists with a London head office, remote licences for betting, pool betting, casino and bingo, and no premises. The same company also trades as 32Red and Bingo.com.
Key features
Bet Builder on football
Markets from one match combined into a single bet, settled as a winner only when every part lands.
Racing Bet Builder
Up to four Win or Top 2, 3 or 4 picks on different horses in one selected UK or Irish race.
Best Odds Guaranteed from 8am
Selected UK and Irish races, singles and multiples. Ante-post and in-play bets and extra-place races are excluded.
First past the post
UK and Irish win and each-way bets are paid on first-past-the-post and official results, with some exceptions.
Unibet TV
Streams of selected football and horse racing, which Unibet's sports pages describe as free with a funded account.
Cash Out on sports
Selected pre-match and in-play markets. Not available on horse racing or free bets.
Add Selections and Cancel Bet
Add legs to an eligible open bet, or cancel a pre-match bet within two minutes.
Sports & betting markets
Unibet's app listing names football, horse racing and greyhounds, MLB, the NBA and NFL, UFC, Formula 1, rugby, boxing, darts, tennis, snooker, cricket and golf. Its sportsbook rules add settlement sections for sports from curling and pesäpallo to drone racing and pickleball, plus esports. Markets run pre-match and in-play, and virtual horse and greyhound races run around the clock.
Football betting
The app listing highlights the Premier League, Championship, Champions League and Europa League. Bet Builder combines markets such as result, goalscorer, cards and corners from one match, and every part must land. The football rules also cover first, last and anytime goalscorer bets, scorecasts and player cards.
On selected matches, pre-match 2Up markets settle as winners once the chosen team goes two goals clear, regardless of the final score, though Cash Out is not offered on them. Add Selections extends an eligible open single or straight accumulator at the same stake.
Horse racing
Each-way terms in Unibet's racing rules range from no place part in fields of two to four runners to a quarter of the odds for four places in handicaps of 16 or more. Forecasts and tricasts are singles only, and ante-post bets are all-in, run or not.
Best Odds Guaranteed starts at 8am on race day on selected UK and Irish races, for singles and multiples, with the starting price paid whenever it is bigger than the price taken. Ante-post, in-play, tote and non-runner no bet bets are excluded, as are races with extra places and bets with Money Back offers, and returns from BOG are capped at £25,000 per customer per day. UK and Irish win and each-way bets are also paid on the first-past-the-post result, except ante-post bets, forecasts and some others.
Racing Bet Builder opens at 11am, needs six or more runners and is outside BOG.
Live betting
In-play markets cover football, tennis, horse racing, cricket, basketball and more. Cash Out may be offered on selected markets before and during events, though a request fails if the odds move while it is processed. Unibet TV streams selected football and horse racing, free with a funded account according to its sports pages. Cancel Bet works only on pre-match bets, within two minutes and up to five times a day, and not on horse or greyhound racing.
Mobile app
The sports app is separate from Unibet's casino and poker apps. On the App Store, Unibet - Live Sports Betting is provided by Kindred (London) Limited, is rated 18+ and was updated on 5 October 2026. On Google Play, Unibet - Sports Betting & Odds has the same developer, a PEGI 18 rating and an update dated 30 September 2026; its description names licensee Platinum Gaming Ltd and links to register entry 45322. Both listings mention Unibet TV, Cash Out and Bet Builder.
Safer gambling
Deposit controls run by day, week or calendar month: a Deposit Limit caps all money paid in, while under a Net Deposit Limit withdrawals restore room to deposit. Product Block shuts off one product, such as poker, for set periods from 24 hours to six months, and Reality Check reminders appear every 30, 60 or 90 minutes.
A Time Out of up to six weeks ends automatically. Self-exclusion runs for 6 months to 5 years, after which reopening the account needs a phone call. Unibet also links to GAMSTOP and BetBlocker, and says a behaviour monitoring tool flags changes such as betting more than usual.
Frequently asked questions
Which company holds the licence behind Unibet in Britain?
Platinum Gaming Limited, Gambling Commission account 45322, which Unibet's terms describe as incorporated in Gibraltar. Unibet belongs to FDJ UNITED.
Can a horse racing bet be cashed out on Unibet?
No. The racing rules state that Cash Out is not available on racing. On other sports it covers selected markets.
From what time does Unibet's Best Odds Guaranteed apply?
From 8am on race day, on selected UK and Irish races. Ante-post, in-play and Racing Bet Builder bets do not qualify.
What can a Unibet Racing Bet Builder include?
Up to four picks on different horses in one selected UK or Irish race, each to win or finish in the top two, three or four.
How does a Product Block differ from a Time Out?
A Product Block closes one product, such as poker, for up to six months, while a Time Out locks the whole account for up to six weeks.