William Hill

William Hill was founded in 1934 as a postal and telephone betting service and went online in 1998 with the launch of its Sportsbook betting service. Today more than 1,000 betting shops in Great Britain sit alongside its website, sports betting app and William Hill Vegas casino brand. It is owned by evoke plc, a company registered in Gibraltar and listed on the London Stock Exchange, whose brands also include 888sport.

Online customers in Great Britain contract with WHG (International) Limited, a Gibraltar-registered company that holds Gambling Commission account 39225, with a remote licence for betting, pool betting, casino and bingo. It is also licensed by the Government of Gibraltar and is registered with the Independent Betting Adjudication Service (IBAS), to which unresolved complaints can be referred. The shops come under a separate licence held by William Hill Organization Limited, account 2752.

William Hill's betting rules and app listings cover football, horse and greyhound racing, tennis including the Grand Slams, golf, darts, snooker, cricket, boxing, UFC, both rugby codes, Formula 1 and US sports such as the NFL, plus entertainment markets on reality TV, politics and the weather. Bets are taken before events and in play.

The app listings name competitions from the Premier League to the Champions League, the Nations League and the World Cup, as well as Gaelic games. Markets include both teams to score, anytime goalscorer and player statistics such as shots on target and fouls, which are settled on Opta data.

Bet Builder combines several selections into one bet, and if any of them is void the whole bet is void. The app listings describe a Bet Builder Hub that tracks each leg live, and in-line stats showing previous results and head-to-head records next to the odds. #YourOdds selections still appear on selected events, but customers have not been able to request their own prices since 14 September 2026.

Racing coverage runs from the Cheltenham Festival and Royal Ascot to the Irish Oaks and the Galway Festival. Each-way bets are accepted on races with five or more runners. Each Way Extra lets you choose the place terms, the Racing Bet Builder combines markets within one race, and British meetings carry Tote pools.

Best Odds Guaranteed is offered only to invited customers who opt in. It covers win-market bets on UK and Irish races, placed from 8am on the day of the race until the off, and excludes ante-post, tote, Each Way Extra, place markets, insurance bets, Betting Without and Bet Builder bets. In-play racing is a separate product, available on selected UK tracks only and for win singles only, and pre-race promotions such as Best Odds Guaranteed do not apply to it.

In-play bets pass through an automated delay before acceptance, and markets can be suspended at moments such as a goal.

Cash Out, found in your open bets, settles a bet early at the value shown, on selected markets across many sports and, before the off, on win bets on named horses in UK and Irish races, but not ante-post. Each-way, Bet Builder, Price Boost and #YourOdds bets are excluded, as is an accumulator with an ineligible leg. William Hill does not guarantee Cash Out: a bet cannot be cashed out while the feature is suspended or its value is zero, and a request that is not processed is not honoured.

WHTV streams to logged-in customers in the UK and Ireland: a UK, Irish or South African race once you have bet £1 or more on it, and other streamed events with an active balance. Betting TV is a separate, free service showing selected UK and US racing and UK greyhounds.

William Hill Sports Betting is listed on Apple's App Store for iPhone and iPad and on Google Play for Android, rated 18+ and PEGI 18 respectively. Both listings name WHG (International) Limited, Gambling Commission account 39225, as the operator, and Google Play's developer details name evoke plc.

UK customers can set daily, weekly or monthly deposit limits on net deposits or, since 22 September 2026, on gross deposits. A lower limit applies at once; a higher one needs a 24-hour cooling-off period and then confirmation. New customers start with a monthly net deposit limit, and raising it requires documents such as payslips.

A Time Out lasts 1, 2, 7, 30 or 42 days; open bets stay active and the account reopens automatically at the end. Self-exclusion runs from six months to five years, and for UK customers a new self-exclusion extends to related accounts William Hill identifies across 888 and William Hill brands. William Hill is registered with GAMSTOP, and its website links to a Safer Gambling Hub. Session time reminders and product blocking cover some gaming products but not sports betting.